Trademark guidelines

Jets™ has a number of trademarks and/or registered trademarks. We would like to ask all of our business partners, representatives and customers to use our trademarks appropriately. Please familiarize yourself with the use of our trademarks by reading these guidelines.

These guidelines apply for the use of the Vacuumarator™ trademark, but are also valid for our other trademarks.

Always ensure that our trademarks are properly used, and that they are accompanied by the trademark symbol (™). The examples below will help you determine when to use the trademarks, and how to use them right. In-depth trademark information is available on request.

A trademark is nearly always an adjective that describes a specific entity (person, place or thing). Use the Vacuumarator™ trademark only as a proper adjective. Do not use the trademark as a noun or verb.
Yes symbol Correct: The Vacuumarator™ pump provides efficient sewage handling.
No symbol Incorrect: The Vacuumarator provides efficient sewage handling.
No symbol Incorrect: You can now Vacuumarate your sewage to handle it efficiently.

The right way to designate a trademark is to place its symbol (™) just behind the trademark (which is used in the same way as an adjective), before the noun it modifies:
Yes symbol Correct: Vacuumarator™ pump
No symbol Incorrect: Vacuumarator pump™

Never use a trademark in a possessive form
Yes symbol Correct: The Vacuumarator™ pump's capability is undisputed.
No symbol Incorrect: The Vacuumarator's capability is undisputed.
No symbol Incorrect: The Vacuumarator™'s capability is undisputed.

Never use a trademark in plural form
Yes symbol Correct: Vacuumarator™ pumps can be used for a number of purposes.
No symbol Incorrect: Vacuumarators can be used for a number of purposes.

Do not alter or change the trademark
Yes symbol Correct: Use Vacuumarator™ pumps to solve sewage handling challenges.
No symbol Incorrect: Vacuumarate your sewage to solve handling challenges.

Do not use several trademarks together
Yes symbol Correct: Vacuumarator™ pump by Jets™
No symbol Incorrect: Jets™ Vacuumarator™ pump

Avoid using a capital first letter in the noun modified by the trademark
Yes symbol Correct: Vacuumarator™ pump
No symbol Incorrect: Vacuumarator™ Pump

Company names are NOT trademarks and should NOT include the TM symbol:
Yes symbol Correct: Jets Vacuum AS
No symbol Incorrect: Jets™ Vacuum AS

If in doubt, you can simply use the single word "pump" instead of "Vacuumarator™ pump".
A list of our most commonly used trademarks and/or registerered trademarks is available on the bottom of this page. 

Jets™, Vacuumarator™, Helivac™, VC™, VOD™, CVS™ and Softsound™ are trademarks and/or registered trademarks of Jets AS. © Copyright 2014-2017, Jets AS
Contact Jets™: Phone (+47) 70 03 91 00 - Fax (+47) 70 03 91 01 -